Environment

Contenu concernant les préoccupations environnementales et les questions - Content concerning environmental concerns and issues

Academics Review: Selling the Fear of Organic Marketing

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Rob Wallbridge

It’s been a little over four years since I joined Twitter and a year since I started blogging. What I originally considered a way to share information about my farm has evolved into something that feeds my passion for informed discussion and logical debate. The farmers, scientists and bloggers I’ve encountered have radically altered the way I view the world and certain issues, GMOs in particular. Yet every once in a while, I am reminded that to be human is to be subjective, and that bias can lead people to accept flaws in one argument that they would not tolerate in another.

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Walmart and Organic Food: Help or Hype?

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by Rob Wallbridge
The Fanning Mill

According to a news release published yesterday and widely parroted around the web, Walmart is poised to takes its “lowest price is the law” approach to some of its organic offerings, promising to make organic food “affordable” to all. According to their own research, 91% of its shoppers would buy organic food if the price were the same. By partnering with the Wild Oats organic food brand, they plan to introduce a line of organic products priced the same as non-organic equivalents.

On the surface, it sounds do-able. As I’ve pointed out before, the organic premium is largely a factor of economies of scale in transportation, processing, marketing, and distribution, as well as the laws of supply and demand that allow all players in the food chain to earn a little extra along the way (whether they’ve incurred all that extra cost or not). This also means that the premium paid to the grower is rarely directly reflected in the retail price.

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